Unlimited Mobile Text Messaging

• 18-29 year old consumers use unlimited mobile text messaging more than voice to communicate.
• On average 94% of text messages are read.
• 80% of consumers keep their mobile with them all day.
• When given a choice 39% of US consumers — 76 million people — prefer text messages to radio or TV advertising; however, only 3% of most marketing campaigns currently have a text component.
  
  

Texting (SMS) is just starting to become a viable option for U.S. marketers and offers benefits that email does not. An organization that disregards Texting (SMS) could lose potential customers possibly to competitors who do utilize the technology. Unlimited mobile text messaging offers organizations personalization, relevancy, and immediacy with their marketing campaigns. In addition, unlimited mobile text messaging allows for a two-way dialogue, making it possible for organizations to gather important demographic and psychographic information from willing consumers.

There are several reasons why unlimited mobile text message marketing offers advantages over email. Broadly, it’s all about the “psychology” of text messages. They reach people wherever they are, at any time of day or night. That gives it a sense of an intimate communication—“the message is right here in my pocket”—which can be further enhanced with a targeted campaign that appeals directly to the consumer.

Due to its very nature, text messaging is viewed with a sense of urgency to which email can’t compare. Mobile phones are with most people almost 24 hours a day, much more time than the average person spends in front of a computer.

Companies of all sizes can integrate unlimited mobile text messaging into their own marketing strategies, if they have the right tools. The large enterprise likely has its own marketing department or might have hired an outside marketing agency. Ideally, such departments or agencies should be savvy enough to know about the latest trends, opportunities, and technologies used in the marketing industry.

All this, however, can be daunting for marketing experts who aren’t familiar with mobile marketing. In addition, small to midsized businesses might not have the budget to hire experts for each step of the process. This is where TextHub comes in. TextHub is both affordable and easy to use. These solutions take care of all the different aspects of unlimited mobile text message marketing for the client. Moreover, such solutions let companies have full control over their campaigns and also help them develop databases for future marketing endeavors.

Marketers who want to wage the most effective digital marketing campaigns must use mobile marketing. Consumer adoption of the technology is growing by leaps and bounds, so targeted texts will reach more people than ever. Unlimited mobile text messaging also gives campaigns a sense of urgency and time-sensitivity since text messages reach people wherever they are, not just in front of a computer. New technologies can only help, not hurt. Finally, unlimited mobile text messaging campaigns allow marketers to gather ever-more consumer information to bolster their databases. Clearly, marketers who choose to continue to neglect unlimited mobile text messaging will do so at their own pitfall!